Giving of one’s time, skills and expertise is the true spirit of our CSR Programme. The success of our CSR initiatives depends largely upon the active “volunteering” of Prudentites who believe they can and should make a difference to the lives of fellow human beings, especially those who are not as privileged as many of us.
The involvement of Company employees in community projects is immensely important and helps to bring employees, the company, and the community closer together.
Prudent’s CSR Vision is to enable sustainable development and inclusive growth across communities through innovative socio-economic interventions, in fulfilment of its role as a socially responsible corporate citizen.
To enhance the lives of underprivileged section of society by imparting them with quality education, affordable healthcare and woman empowerment.
A CSR Initiative of Prudent Group to empower women through financial Literacy. The founding idea of LakshMe is to impart much-needed financial knowledge to women so that they know how to make their money work.
With a host of educational articles, videos, seminars, workshops, and podcasts - all directed towards making women more financially independent. LakshMe looks to become a trusted partner to women across all age-groups and backgrounds.
Visit the website to know more about the mission.
Prudent Group organized blood donation camp on the occasion of National Voluntary Blood Donation Day.
National Voluntary Blood donation Day is being celebrated to bring a great change in the society, to follow life-saving measures, overcome serious illness, and many contingencies due to violence and injury. The aim of celebrating this day is to spread awareness towards the blood donation on voluntary basis.
On 1st October 2022, We organized blood donation camp with the help of Live Life Research Foundation, Prathama and Sarvoday Blood centre. Where blood donated by the employees and their families. This collected blood will be provided for the free treatment of poor and needy children affected by Thalassemia disease.
There are backlog of 32 million people in the country still left who need to do the cataract surgeries. With the help of organization Blind People’s Association, we are able to reach at far, remote and poor villages of Gujarat for providing treatment and restoring eyesight by Cataract Surgery.
The aim was to aware people regarding the seriousness of eye related disease, we collaborate with Blind people’s Association for the saving eyesight by cataract surgery project.
BPA organizes eye care camps in different villages and found cataract patients who has serious eye problem and need to perform cataract surgery which were form remote villages and could not afford the treatment. We sponsor 300 Cataract Surgery where cataract patients was intensively checked up for other complications like retinal problems, glaucoma, blood pressure, diabetes, hear abnormalities for surgery and other all pre-surgical process, then patients availed the best quality Cataract treatment totally free of cost by the team of specialized doctors.
After the surgery, the patient was also checked for post-surgical outcome and eye sight. Eye drops for the entire month after surgery and other medicines provided to patients and counselling session also provided by medical staff in detail on post-surgical care.
Women and adolescent girl‘s health and hygiene have been one of the key concerns over the years across the world. The awareness on menstrual hygiene and usage of sanitary napkins are virtually absent in rural areas. Poor menstrual hygiene can cause fungal infections, cervical cancer and vulnerability to infertility.
The adolescent girls get information and education on menstruation from their mother and grandmother, who themselves had practiced the unhygienic behaviors for years and thus do not see any harm in the practices of using old cloths during menstruation.
The project intends to build an enterprise model on a pilot basis in the working areas where groups of women would be fostered to run the business by themselves with handholding support and overall supervision by implementing partner Blind People’s Association and make them aware by distributing sanitary pads.
We are undertaking this initiative of providing biodegradable sanitary napkins to poor, specially abled girls and women based in rural and tribal areas to promote good health and menstrual hygiene management. Also, we are supporting low cost Sanitary Napkin enterprise managed by rural women with disabilities and non-disabilities to create an income generation option by procuring the pads for distribution.
Prudent group launched a Blood Transfusion Centre for Thalassemia patients on 8th May-World Thalassemia Day with implementing partner Live Life Research Foundation and supporting organization Prathama Blood center and Sarvoday Blood center at Ahmedabad.
The objectives of the center is to provide free medical treatment including blood transfusion, medicine and counselling for needy thalassemia patients.
Prudent Group supported Anti Tuberculosis (Awareness Nutrition and counselling support) project at Rama Pir Ka Tekra, Old Vadaj, Ahmedabad. This is one of the biggest slum and backward area in Gujarat. Many Rag pickers and labour class families reside here. The families over here live a harsh and tough life working for the whole day to just earn their families two square meals a day.
They have to work hard for their survival. On 14 July 2022 Prudent Group launched Anti Tuberculosis project. Under the project we have adopted 50 TB patients for 1 year and providing awareness on health, nutrition and counselling to the patients on regular basis.
Prostheses and orthotics enable people with physical impairments or limitations to live healthy, productive, independent, dignified lives. The use of prostheses or orthoses can reduce the need for formal health care, support services, longterm care and caregivers. Without access to prostheses or orthoses, people who need them are often isolated and locked into poverty, which increases the burden of morbidity and disability.
Prudent Group provided mobility aids to leprosy affected patients through prosthetics and orthotics with footwear in partnership with the Sahyog Kushtha Yagna Trust and 199 persons had received prosthetics and orthotics equipment under this project.
On the occasion of teachers day 5th September 2022, we Launched Centre for the all round development of young women through Skill Development Vocational Training on Beauty Parlour and Tailoring because we believes If young girls and women are provided and empowered with right knowledge, skill and attitude towards work; they will develop self-esteem, become earning member in the family, earn respect in the society and will be enlightened citizen contributing the Nation Development.
This project is conceived to make impact on the lives of young women through Skill development. That will bring confidence and transforming factors in women’s life by providing livelihood skills in the underprivileged sections of society.
This will also make them Life-Long Learners, and earners for the Family!
On the occasion of Children’s Day, Prudent group had organized an activity for more then 75 children at Soni ni chaul and Heera Nagar Chaul, Ahmedabad to help them to unleash the inner artists in them and present their talents by various fun games and Dance.
To promote education and food security the activity was concluded distributing the “It’s Your Right” Kit to the children which included stationery and other learning resources along with food packets.
As the proverb says, “Today’s children are tomorrow’s citizens of the country” so child should know their rights and duty as a responsible citizens, we had aware them about their rights and duties as a child and concluded the event with distributing stationery for promoting education and motivated parents to educate their child, all the children were participated full of their zest in activities such as lemon race, dance, birthday celebration of 2 kids, and enjoyed Children’s Day event.
Prudent group supported 27 Ekal Schools with implementing partner Ekal Foundation and Friends of tribals society.
Under the Ekal schools we are covering five-fold education namely Non formal education, Health care, Nutrition, Ethics & Value Education, Sanskar & surrounding awareness for 767 Tribal children of Gujarat.
This attempt is helping tribal children in educational support, value based living and solve the life challenges through life skill education.
We have established a Non formal Education Centre in Rama Pir Ka Tekra, Old Vadaj Ahmedabad, which is one of the biggest slum and backward area in Gujarat. Many Rag pickers and labour class families reside here. The families over here live a harsh and tough life working for the whole day to just earn their families two square meals a day. They have to work hard for their survival.
The parents had no knowledge about the government educational schemes, many did not even spend their earning on their children as they thought it to be a waste of money. So the children had no option but stay at home or work against their wish. This would have created another generation with illiteracy.
To terminate this chain and help the children, Prudent Group launched a non-formal education center at Old Vadaj. The Kalrav is a center for early childhood education for children that will assist in the physical, social, emotional, language, and cognitive development of children and Bal Sanskar Kendra is a non-formal primary education center that helps children develop basic reading, counting, and writing skills while also covering essential themes such as personal health, cleanliness, cultures and values.
We at our centers, provided the children with elementary education after the completion of which we registered them in a recognized institution and some of them benefited with government scheme under Right to Education Act. Our efforts helped the underprivileged children to come to the main stream and live a life full of opportunities like any other child.
Prudent Group supported project of Friends of Tribal Society Ahmedabad Chapter “Ekal Kid’s Library” under this initiative every school an "Ekal Kid's Library" was established, in which 81 books of enlightening stories in Gujarati language, with Basic Charts of Alphabet and a register provided along with mini cupboard in 60 Ekal one teacher schools. There are around 30 -35 children in each school which will be befitted with this initiative.
If tribal children's love for education increases and they are made to acquire knowledge through short stories, then they will also be able to understand everything easily, for this purpose, This initiative will help to provide basics education to our future country leaders, value based living, courage to face and solve the life challenges.
Prudent Group celebrated “Joy of giving week” through an activity where employees of Prudent donated goods like clothes, toys, soft toys, games, board games, sports items, school bags, stationary, etc. to those in need, and then we organized an event on 9th October 2021 called "Let’s Go Shopping" for underprivileged kids to shop items through play money.
Let's Go Shopping was a real-time simulation of the shopping experience, wherein underprivileged kids purchased the goods using playing (fake) money employees of Prudent voluntary participated for the role of shopkeeper, for selling the goods and was also be negotiating, some were help kids as facilitator who conducted various activities to keep the kids engaged, child mentors volunteer helped the children during the shopping process.
Through this event, an opportunity was created for the kids to giving them a chance to learn the importance of money management by placing their “ needs” over their “wants”, decision making and expense management.
Kids enjoyed the shopping experience with shopkeeper, their facilitator and mentors and buy lots of things for themself and family members.
It was Not just that, they enjoyed recreational activities like games, art and delicious food. By conducting this activity we tried to change the stereotype way of donating things to those in need. Let’s Go Shopping was one of kind event through which the underprivileged children fulfil their needs with self-esteem.
A one day trip organized with 135 student of 4th to 9th standard to explore Science City, The city has an exhibition on solar system, universe, space technology and history of space exploration, The hall of science has exhibits on light, sound, mathematics, kinematics, vision, mirrors, energy and fluids, Robotic land has three floor robotics gallery has 79 types of robots on display.
It also has a exhibit displaying evolution of robotics. The aquatic gallery has 68 tanks which hold brackish, marine and fresh waters in variety of ecosystems marked as Indian, Asian, African and American Zones. It has 11,690 animals from 188 species. The visit was followed by awareness of importance in maintaining the ecological balance. The students enjoyed this trip with lots of education and fun.
Many individuals with disabilities have difficulty securing and maintaining their job with an employer. For some, self-employment and entrepreneurship opportunities represent alternative employment and economic self-sufficiency strategies. For the person with disabilities self-employment may offer more autonomy, a stronger sense of dignity and a greater opportunity to follow career aspirations.
There are numerous benefits of self-employment for persons with disabilities including greater customization of the job and more income.
Prudent Group supported self employment project in association with BPA to person with disabilities and their families interested in self-employment by adapting business opportunity because for many people with disability, self-employment provides a way to be financially independent, arrange the workplace to suit a person’s individual needs and achieve job satisfaction.
For a disabled person who are needy, the Wheelchairs, Tricycles and self-employment kits Petty Shops, handcarts, Tea kit, groceries kits etc. are among the gadgets that will assist people with disabilities which generate adequate income to disabled person and in becoming self-employed, earning a living and living a dignified life.
Prudent group organize collection drive on “Joy of Giving Week” every year, where employees of Prudent donated old or new goods like clothes, toys, soft toys, games, board games, sports items, school bags and other stationary to those in need.
Every household today has an abundance of things which are well maintained and not of any use. Most of the times we give it to those living on streets. Even though we give it, we never know if it was helpful to them or was used in the best capacity.
Through this drive we collected the things from employees and invited the needy children to accept this new and good condition materials so they can use this things for themselves and their families and the old materials was recycled for protect the environment.
Every year on 5th June, World Environment Day brings the world together to celebrate. On this World Environment Day Prudent Group in collaboration with Samvedana Trust organised a best out of waste and poster making competition for students by recycling and reusing the waste material can result in usable products, rather than putting these waste materials into the landfills, various innovative and creative ideas can be put together to being something new and useful.
Creating posters can also help children feel connected to environmental topics. It is also a great way to help them imagine the world they want to live in.
The objective of observing the World Environment Day 2022 theme, ‘Only One Earth’, focuses on living sustainability in harmony with nature and encourage common people from different society and communities to actively participate in the celebration as well as become an active agent in developing environmental safety measures.
Prudent group organized environment awareness activity Youth Run and Vrikshvan, the Plantation Drive, were two Events which abide under the Initiative of our CSR intervention.
YOUTH RUN '21, organized by Prudent and Synapse DA-IICT, Gandhinagar. Youth run was a 5 km virtual run where youths participated for environment awareness and VRIKSHVAN Plantation Drive, was carried out by the participants and volunteers of Synapse after completion of the entire run in different places of Gujarat to promote environment awareness with the concept of Reduce, Reuse and Recycle.
Installing a solar panel is the safest, inexpensive, smart and eco-friendly sources of energy. Prudent Group, in partnership with the Sahyog Kushtha Yagna Trust, has installed 25kW solar rooftop system on a building for mentally challenged individuals in an effort to expand access to renewable energy and reduce carbon footprints.
Worldwide every year more than 350 million pairs of shoes are discarded, while as per the recent report by WHO, 1.5 billion people are infected by diseases that could be prevented by wearing proper footwear.
Prudent Group collaborated with Greensole, where we recycled 2049 discarded shoes and gave a second life by upcycling them into comfortable footwear.
By doing so, we kept the non-biodegradable shoes out of landfills and reduced 11.0646 tons of CO2 emissions in the process. This upcycled footwear provided to the students in need which protects them from diseases contracted through unprotected feet.
Prudent Group supported "Uttarayan Save The Birds Campaign" organized by Jivdaya Charitable Trust. It was a huge bird-saving camp held to save injured birds during the Uttarayan festival, and over 4000 birds were treated in just one month.
This program began in December with the goal of treating and rehabilitating birds while also returning back to nature in order to maintain ecological balance. The therapy was ongoing for months as some of the injured birds require long-term intensive care until they fully recover.
On this summer, Jivdaya Charitable Trust was conducted an oral rehydration camp for stray animals & birds called 'Trusha, Ek Prayas by distributing water pots and ORS powder to the people in different parts of the city. The camp was was supported by Prudent Group as during the summer, birds are frequently thirsty and it is difficult to find a source of drinking water; therefore, we donated 1100 clay pots for birds through this campaign.
The purpose of this campaign was to make this summer a thirst-free summer for our stray animals & birds,this programme in April to preserve birds from the summer heat and restore them to nature in order to maintain ecological balance.
